Kwang sTory

20% share of the global luxury market ... Seemed to be 40 percent within 5 years

$ 1,500,000 or more of the 960,000 people in China in great hands, and asset as a weapon

"Chinese tourists from overseas, including purchases of 20% of the global luxury market is dominated by Chinese. In five years, over 40% of global luxury customers will be Chinese. "

April 20 high-end department store in central Beijing, the German luxury brand MCM Shinkong place in the first store opened in Beijing's governor Group Chairman Sung Joo Kim, "The Chinese luxury goods market is growing 30-40 percent annually, " he explained.

Worldwide sales of luxury goods companies since the financial crisis was awful. However, China has emerged as a savior. British luxury goods company Burberry Group April 19, thanks to good results in China from January to March last year sales increased 33 percent over the same period to 390 million pounds, announced that it has recorded a record high. Burberry CEO Angela Ahrendts the "design, digital marketing and because of good performance in China," he told <The Wall Street Journal> said. Burberry in July last year, 50 stores in China, such as opening a new market in China has aggressively. LVMH of France, a quarter of the year announced a 17% increase in sales.

United States, Japan, Europe, the oldest luxury market is sinking fast as the financial crisis and earthquakes, but the demand for luxury goods in China rose from the wealthy. The consulting firm Bain & Company, "2010 China's luxury market has grown 30 percent," said "In 2020, China will become the world's largest luxury market," he said. New York, London, Paris, luxury goods are sold at most of the Chinese tourists, when you consider their customers 'in China people power' that has already influenced the world's luxury goods industry will take it. Burberry is selling its products in the UK for more than 30% of Chinese travelers buy, saying in the London stores of Chinese speaking staff was deployed.

Chinese people are enthusiastic about luxury. They wanted to show off their money is. Begun on April 19 'Shanghai Motor Show, the UK's Aston Martin luxury sports car offered by 47000000 Yuan (One-77) all have been sold. This car is in demand around the world are made in Taiwan to 77. Chinese economic journal "COMPILER wealth report> look at, in 2010 in China with assets of $ 1,500,000 over 96 million individuals increased by 9.7 percent over the previous year. China has over the previous generation of luxury customers. Sung Joo Kim, Chairman, "but I just looked seedy outfit wealthy middle-aged generation, studying abroad, and experienced professionals 20-30, 10 ~ 20 seconds of the end consumer of the coexistence of the previous generation of rich two years," he said.
 
Financial difficulties experienced by some luxury companies as it attempts to survive by bringing Chinese investment, a luxury goods companies in China also are appearing in the argument. Trinity Chinese clothing company in 2010 to 53 million euros in Luxembourg and purchased seruti.